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Rajasthan's Pomegranate Queen Santosh Devi Appointed State Agriculture Brand Ambassador

Progressive farmer Santosh Devi Khedad from Beri village in Sikar district has been appointed as the state's Kisan Brand Ambassador and Trainer by the Rajasthan Agriculture Directorate. Recognized for her groundbreaking work in drip irrigation and horticu

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Kotputli News Published: 10 Oct 2026, 07:31 PM
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Rajasthan's Pomegranate Queen Santosh Devi Appointed State Agriculture Brand Ambassador
Rajasthan's Pomegranate Queen Santosh Devi Appointed State Agriculture Brand Ambassador Photo Credit: News18 Rajasthan State Wire
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In a significant recognition of agricultural innovation and perseverance in arid landscapes, progressive farmer Santosh Devi Khedad from Beri village in Sikar district has been officially appointed as the state's Kisan Brand Ambassador and Trainer by the Rajasthan Agriculture Directorate. This prestigious designation acknowledges her exceptional contributions to horticulture, specifically her pioneering work in transforming desert-like conditions into flourishing orchards through advanced water management techniques.

The journey of Santosh Devi Khedad is rooted in resilience and a commitment to modernizing traditional agricultural practices. Hailing from the rural heartland of Rajasthan, she challenged conventional farming norms by turning her focus toward horticulture and micro-irrigation systems. Over the years, her relentless dedication transformed her farmland into a thriving hub of agricultural diversity, setting a benchmark for farmers across the state who struggle with water scarcity and challenging soil conditions.

At the core of her horticultural success is the extensive implementation of drip irrigation, which optimizes every drop of water in the arid climate of Rajasthan. Santosh Devi successfully cultivates a diverse range of high-value fruit crops, including apples, pomegranates, guavas, sweet limes (mosambi), lemons, and sapodillas (chikoo). Furthermore, she runs a specialized plant nursery that has earned official registration from the National Horticulture Board, ensuring the distribution of high-quality saplings to fellow cultivators.

Following her appointment, stakeholders, agricultural experts, and local farming communities have expressed immense enthusiasm regarding her new administrative and educational responsibilities. As the newly appointed state trainer and brand ambassador, Santosh Devi will travel extensively to mentor farmers, imparting crucial knowledge on organic, traditional, and natural farming methodologies. Her hands-on experience provides practical solutions to contemporary agrarian challenges faced by rural communities.

The impact of this appointment extends directly into the regional agrarian economy, benefiting districts across Rajasthan, including the broader Kotputli-Behror region. By promoting sustainable fruit cultivation and advanced horticultural practices, local farmers are expected to diversify their income sources beyond traditional subsistence crops. The availability of certified saplings from her National Horticulture Board-registered nursery will further ease logistical hurdles for regional growers looking to enter commercial horticulture.

Institutional backing for her monumental efforts has been solidified through formal administrative frameworks. The Rajasthan Agriculture Directorate has entrusted her with this statewide mandate to bridge the gap between scientific research and practical farming at the grassroots level. Her expertise will be leveraged by agricultural authorities to scale up successful desert horticulture models across various agro-climatic zones of the state.

Looking toward the forward outlook, Santosh Devi's remuneration and operational support have been formally structured. As part of her new designation, she will receive a monthly honorarium of 11,000 rupees from the Kota-based Shri Ramshantay Organic Agriculture Research and Training Center. This financial support, combined with her authoritative training schedule, is expected to empower hundreds of farmers, fostering a sustainable, organic, and economically viable agricultural ecosystem throughout Rajasthan.

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